The following is a list of dolls, playsets, giftsets, movies, books and music released as part of the Bratz brand in 2010.
Characters introduced in 2010
Dolls
Screen Characters
Bratz Doll Lines
- 10th Anniversary: Adri, Ashby, Carrie, Cloe, Jade, Joelle, Leora, Liliana, Lydia, Sasha, Shadi, Shira, Tyla, Yasmin
- Let’s Talk: Cloe, Yasmin
- Party (2nd Edition): Cloe, Jade, Sasha, Yasmin
- Twiins (5th Edition): Phoebe, Roxxi
Bratz Playsets
Big Bratz
- 10th Anniversary: Cloe, Yasmin
Bratz Boyz
- 10th Anniversary Collection: Cameron, Dylan
Lil' Angelz Playsets
- Castle In The Clouds Playhouse: Charli
- Cubbies Dreamy Dress Up Room: Roxxi
- Cubbies Treatz 'N' Tea Room: Krysta
4-Ever Kidz
- Back 2 School: Cloe, Meygan, Yasmin
- Back 2 School Petz
- Fairytales (1st Edition): Cloe, Yasmin
- Fairytales (2nd Edition): Cloe, Dana, Fianna, Yasmin
- Fashion Petz: Cloe, Yasmin
- Funny Faces: Cloe, Sasha, Yasmin
- Jobz: Cloe, Yasmin
- Silly Circus: Cloe, Yasmin
- Sportz (1st Edition): Cloe, Sasha, Yasmin
- Sportz (2nd Edition): Cloe, Yasmin
- Swimmin' Mermaid: Cloe, Yasmin
- 4-Ever Kidz Value Pack: Cloe, Yasmin
4-Ever Lil' Angelz
- Surprise Litter (1st Edition): Yasmin, Cloe, Katia, Phoebe, Vinessa, Ashley
- Sweet Scentz (1st Edition): Yasmin, Cloe, Meygan, Kiani, Tali, Nona
- Sweet Scents: Yasmin, Cloe, Ashley, Trinity, Vinessa, Tess
- Beach Pets
- Googly Pets (1st Edition)
- Zoo Pets
- Sweet Scentz (2nd Edition):Yasmin, Cloe, Dana, Maribel, Nevra, Lela
- Googly Pets (2nd Edition)
- Sweet Scentz (3rd Edition): Yasmin, Fianna, Sharidan, Lilee, Sorya
- Supermarket Fun
- Farmhouse Fun
- Wintertime Pets
- House Pets
- Surprise Litter (2nd Edition):Cloe, Trinity, Raya (2007), Carlyn, Sana
Fashion Packs
- Beach Blitz
- Fashionably Fit
- Pajama Power
Merchandise
- Blue Bony Ice Cream
