Bratz Lookz is an unreleased game and social media platform developed by MGA entertainment. It was planned for a January 2021 release, but as of 2023, no such game has appeared.
Announcement and Updates
MGA began teasing the release on a new Bratz related product on a newly created Instagram account, @Bratz_Lookz November 20th 2020 by posting a collage.[1]
The project was announced in an article by Animoca Brands website.
"The global fashion doll line Bratz®, manufactured by MGA Entertainment (MGAE), is stepping into digital entertainment and blockchain, together with Animoca Brands and WAX.io.
While preparing for the soon to be launched Ethereum-based Bratz Lookz™ game, Animoca Brands and WAX will launch a “Bratz® Card Sale” on the WAX blockchain on 22 December 2020.
Fans and collectors can purchase the first ever official Bratz® collectible card non-fungible tokens (NFTs), which they can collect, gift and trade, enjoying blockchain-enabled true digital ownership. The WAX card sale will be the first step in Bratz® taking over the blockchain world, giving fans and users an opportunity to get ready for the launch of the upcoming styling game."[2]
The Bratz Lookz instagram account posted a picture and a link to buy WAX card in December 2020. "Shhh......tell you a secret: our WAX sales is launching soon!!!"[3] More cards with available to buy throughout the month.
July 15th 2021 the Instgram account shared that those who found the Shimmerin’ Cards can now redeem them for a Bratz doll until August 31st.[4]
Description
Consumers purchase Non-fungible token's (NTFs) with real money, which then can be used to purchase the WAX cards. Owners of the cards will receive a code which can then be used to redeem in-game currency in the upcoming Bratz Lookz game.
Features
- Earn Bratz coins & get virtual items: Sign up, complete tasks, and invite friends to earn coins. Get your own virtual Lookz and limited edition outfits.
- Customize your virtual Bratz Lookz: Show your Passion for Fashion by creating rockin’ Lookz. Dress up and share with your friends.
- Discover & Play: Find rare designs and grow your collection.
- Showcase & Earn: Show off your collection and sell your virtual Lookz.
- Special Freezing Events: Your Lookz can become a rare digital collectible which you may sell for real currency!
Promotional Images
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Card Packs
To view a list of known cards, check out Collectiblez.
Prices
- US$4.99 Mini Pack (contains 1 card)
- US$9.99 Standard Pack (contains 3 cards)
- US$24.99 Mega Pack (contains 9 cards)
Game
A Bratz Lookz game was planned to be released in January 2021, but was stalled for unknown reasons.[2]
According to Animoca Brands, Bratz Lookz will be a "will be a digital collectible game that allows users to not only collect their favourite Bratz® dolls, outfits and accessories, but also use them to style and create their unique digital dolls."[2]
Trivia
- In Bratz Pop players can find hidden codes which they can use to redeem free Bratz®Fan Token for the upcoming Bratz Lookz™ blockchain game.[2]
Links
- Follow Bratz Lookz on Instagram
- Follow Bratz Lookz on Facebook
- Official Website (Down as of 07/2021)