In 2003 MGA Entertainment teamed up with Japanese confectionery company Morinaga & Company to promote Bratz in Japan. For a few months Morinaga & Company's popular BAKE chocolate bars each came with a Bratz sticker and a chance to win a Funk 'N' Glow doll.
About[]
Company Background[]
BAKE is a popular line of chocolate bars produced by Japanese confectionery company Morinaga. The chocolate was unique as it did not melt in the summer.
Promotion[]
The chocolates where released alongside the song "Look Around" in order to further promote the Bratz brand in Japan.
Competition[]
Stickers packaged with BAKE chocolates could be entered in a sweepstakes to win a Funk ‘N’ Glow (2nd Edition) doll or t-shirt.
Profile Sheet[]
Competition winners received a sheet containing information about the characters.